Tuesday, October 6, 2009

An iTablet could rewrite the book on publication?

Based on an Apple iTablet comes a day - and high expectations that they - that could have great potential as an e-reader. But something in the league as the Kindle or Sony Reader is "think small. When the surface is not iTablet, it could usher in a completely new type of textual support.

The latest version of Apple (NASDAQ: AAPL) More from Apple Tablet iTablet voice is not the hardware specifications of what is known, but the idea that Apple, with secret negotiations with publishers of newspapers and textbooks. The conversation led to another question: Is there an edition change Apple iTablet forever?

Yes. Yes, it will.

That's the short answer. But there's more to it, of course.

Back Up the Truck

Apple is in talks with publishers to negotiate the contents of a device of "new," he said, citing anonymous sources gadget blog Gizmodo. Moreover, it appears that Apple has invited the leaders of various groups from a magazine of large sizes up to Cupertino to take on the future of publishing the magazine. Blanks, Brian Lam Gizmodo writes: "I am new to print.

What is the definition again? In principle, multi-book, instead of simple text-based e-books, magazines, non-multimedia, rather than print journals, lush and rich electronic content, tight and stripped the content, you can now get iPhone or iPod . Whatever. This stuff is clearly established. Any iTablet also works with the Apple iPhone ecosystem Developer Thus, wherever it is relevant to the content, or content related to applications for someone to build something.

One of the early offerings out of the gate in the evolution of the iPhone is Stephen King's excellent "N." animated short story. Apple's iTunes calls it a "TV Show," but it's not really a TV show. Even though it has audio and graphic and comes in episodes, it's really a short story, at its heart. The point: Five years ago, King's "N." would have simply been published in print somewhere, maybe a magazine, maybe online, and probably in some compilation book. Entirely text-based. Today, it's a whole 'nother experience, and "N." is more than a year old.

More recently, this sort of thing has evolved from a TV show video production on iTunes to apps in the App Store on iTunes. We've got "The Tale of Peter Rabbit," which brings the story to life. It's released as a "Book" with a new trademark for "Moving Audio," which appears to be what the publisher is calling its new animated storybook style.

Here's another example: Dan Brown's The Lost symbol is available as an audio book as a new form of an application on the iTunes Store. You can use the application, the book, the text search, read, notes, etc. Not exactly revolutionary, either. The trick: The book is available in several formats. There are only a few years was in print and audio. Some years ago, only able to print.

Publishing is already evolving, and it's only going to become more rapid when there's powerful devices to deliver the content.

Like an iTablet.

What's Apple have?
Apple has the best content generation and distribution model already built. Millions of iPhone and iPod touch owners are already using it, and using it frequently.

If you have an excellent multi-purpose device, add the powerful and flexible, and publishers will find ways to create content for it. We have already seen, the traditional publishers to make special requests for the App Store: The New York Times reader application dedicated, as the Wall Street Journal and The Associated Press. All are very useful. In fact, I prefer these three players on my iPhone with me on my MacBook when I'm at my desk with my widescreen 24 inches. Why? Easy access wherever I am.

What About Newspapers?
Part of the joy of the newspaper is a great newspaper printing. Spread on the floor Sunday morning, he stopped and wrinkles in the pages. Very nice. But ineffective. When I get the content of newspapers iTablet on a portable device that I could do. No matter if it was raining, snowing, or if the driver was late.

The fact is, newspapers have been flopping and gasping like fish in a shallow stream for years. Will an iTablet save them? No way. Change how we access newspapers? You bet -- it's just another new avenue.

The Textbook Wild Card
The costs are a problem. The consumer will pay for a smartphone, but what is an iTablet? This is the big question. But as for college students? High school students? Primary school? All have in common, textbooks and textbooks are dated extraordinarily expensive, heavy and too fast. Schools can provide a killer iTablet electronic device for a fraction of the cost - so that publishers would be willing to play ball too. Currently receive, publishers, in line with the market-textbook. With a new distribution model based on the iTunes App Store has to offer and publish textbooks at a lower price (lower distribution costs), and clean the sensitive issue of used books at the same time. You could easily end up with more income

Meanwhile, students would have something more useful -- searchable text, handy-cut-and-paste snippet tools, multimedia, and up-to-date information. Not to mention lighter backpacks.

If elementary schools are already shelling out for MacBooks, might not iTablets be a better idea?

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